Website development pricing

Ranges for marketing sites, content-led properties, and lightweight web apps. Clear on what is a brochure build vs a product that needs auth, data, and ongoing engineering.

Website quotes go wrong when scope hides a product behind “just a site.” We separate marketing delivery from web apps with accounts, payments, and admin so your budget matches what you are actually buying.

What moves the price

Use these drivers when you compare quotes. Two proposals with the same page count can differ sharply once integrations, roles, and post-launch load are included.

Content and page count

Templates, CMS (Content Management System) structure, migrations, and multilingual needs.

Design fidelity

Custom art direction vs adapted system, motion, and brand asset production.

Performance and SEO

Core Web Vitals, structured data, and technical SEO (Search Engine Optimization) baked into the build.

Forms and lead routing

CRM hooks, WhatsApp handoff, spam protection, and notification reliability.

Auth and dynamic features

Portals, dashboards, or member areas that cross into product territory.

Hosting and handover

Who owns DNS, analytics, and updates after launch, and whether a retainer is required.

Typical website and web app bands

Project typeTypical range (ZAR)

Marketing / brochure site

Positioning pages, contact, basic CMS, mobile-first, fast launch.

R35k – R90k

Content or campaign site

Blog, case studies, richer CMS, integrations, stronger SEO setup.

R90k – R220k

Web app / customer portal

Auth, dashboards, payments or bookings, admin, production monitoring.

R220k – R550k

Large content or media platform

Heavy media, search, memberships, or multi-role publishing workflows.

R550k – R1.1m+

Ranges are planning guides for South African delivery in 2026. Final quotes follow discovery. Third-party fees (stores, APIs, messaging) are excluded unless stated in scope.

Retainer options after launch

Sites that generate leads or revenue usually need security patches, content support, and small improvements after launch. Retainers match how often the site must change.

Monthly retainer philosophy

Build & Support Retainer

Lightweight systems with predictable upkeep · maps to Essential tier

R18 000 / month from

Brochure and marketing sites with predictable content and light integrations.

  • Uptime and error monitoring
  • Bug fixes and security patches
  • Small feature updates
  • Basic support with clear response windows
Full tier breakdown
Most common after launch

Product Growth Retainer

Active product iteration for evolving businesses · maps to Growth tier

R45 000 / month from

Web apps with regular feature work, analytics, and conversion experiments.

  • Continuous feature development
  • Integration work (payments, CRM, messaging)
  • Performance and UX improvements
  • Analytics and conversion support
Full tier breakdown

AI Systems Retainer

Complex platforms that cannot afford downtime · maps to Ecosystem tier

R85 000 / month from

Large platforms, memberships, or multi-system web estates.

  • Multi-system architecture ownership
  • Cloud infrastructure and cost discipline
  • AI and data integrations
  • Scaling, reliability, and incident response
Full tier breakdown

Frequently asked questions

Compare your scope to these bands

Send your brief on WhatsApp or run the estimate tool for a ballpark on greenfield builds. Retainer fit is agreed after we review your live stack and roadmap.

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